Yes, I know a lot about the media. About algorithms, when to add posts, how to add posts, what to write, what hashtags to use, etc.
But WHY one account is better than the other ?
We need to understand a certain relationship. Man is a social predator and incurable selfish. Therefore, the majority of accounts on fb or instagram look quite similar. We write about ourselves, we show ourselves, what we do and how great we spend the afternoon. There is nothing wrong with that, provided that we are some very interesting personality or we have a job different than everyone else. Unfortunately, most of us live on average, do not jump every morning pn banji or do not plan millions of purchases shopping in Milan.
Question? How many followers do you have on instagram? A few, several dozen, several hundred?
Probably most of them are your friends or friends, or those who have forgotten to blow you away. Why?
Why is not more? Why your account don’t have 230,000 folowers?
Because you give no value, do not give anything, you do not teach anything. People can see a picture of your cat and say a super cat, but will they remember you? Will they come back, will they want to watch or listen to you? I do not think so.
STATISTICS The most popular are universal accounts, eg those with wisdom or quotes. Accounts with funny or goofy movies (because it’s entertainment), accounts of famous and rich (because we can see them in the fridge), animals and fashion also manage (even if we will never be able to afford Chanel, we will at least look at it. well, not completely educational.) Those that give us VALUE.
Well, that’s the VALUE. Before you post a photo on Instagram, or share some link, think about the benefits of your recipient? What will you get in exchange for your time and attention? And who will actually watch it? Is this someone your ideal recipient?
I leave you with this question and meanwhile, for the sake of knowledge VALUABLE FILM about posts on social media.